Brain Gains

More than just a class: How indoor cycling driv...
There have been some significant shifts in the fitness industry in recent years. Younger people are more likely to have a gym membership. They're also likely to see the gym...
More than just a class: How indoor cycling drives retention and revenue in gyms.
There have been some significant shifts in the fitness industry in recent years. Younger people are more likely to have...

What the 2025 Health & Fitness Reports Reveal A...
The UK and European fitness sectors are not just bouncing back, they’re breaking records. According to the latest ukactive Health and Fitness Report 2025 and the EuropeActive/Deloitte Market Report, gym memberships...
What the 2025 Health & Fitness Reports Reveal About the Future of Gyms in the...
The UK and European fitness sectors are not just bouncing back, they’re breaking records. According to the latest ukactive Health and...

Grow Your Gym With Corporate Members
Not every new member walks in with a gym bag. Some come with a business card. Employers are looking for new ways to support their teams’ health and productivity, and your...
Grow Your Gym With Corporate Members
Not every new member walks in with a gym bag. Some come with a business card. Employers are looking for new...

Sustainability in Fitness: Shaping the Gyms of ...
✔️ The Growing Importance of Sustainability Sustainability is no longer an abstract issue debated by environmental scientists and activists. It’s gone mainstream, like Charli XCX and Chat GPT. Sustainability has...
Sustainability in Fitness: Shaping the Gyms of 2025 and Beyond
✔️ The Growing Importance of Sustainability Sustainability is no longer an abstract issue debated by environmental scientists and activists. It’s...

How to attract Gen Z to your gym or studio
Gen Z was born between 1997 and 2012, which, for those of us who remember Princess Diana's death and the handover of Hong Kong, is nothing short of disgusting (cries...
How to attract Gen Z to your gym or studio
Gen Z was born between 1997 and 2012, which, for those of us who remember Princess Diana's death and the...

Brummie B Corps: 5 companies committed to peopl...
Birmingham is the UK's second city (Shhh, don't tell Manchester) and home to Black Sabbath, the Peaky Blinders, and the infamous ramp outside Maccies. It's also home to 56 Certified...
Brummie B Corps: 5 companies committed to people and planet
Birmingham is the UK's second city (Shhh, don't tell Manchester) and home to Black Sabbath, the Peaky Blinders, and the...

You can now buy the electricity-generating RE:G...
With over twenty years of experience, more than 22,000 reviews on Trustpilot and having served over 2 million customers, Sweatband.com is the obvious website for our power-generating RE:GEN home bike. ...
You can now buy the electricity-generating RE:GEN on Sweatband.com
With over twenty years of experience, more than 22,000 reviews on Trustpilot and having served over 2 million customers, Sweatband.com...

Sweat and Sustainability: How Gyms Are Going Green
According to a recent YouGov survey, half of all current or potential gym members believe that sustainability is important when choosing a gym. This might surprise some people because when...
Sweat and Sustainability: How Gyms Are Going Green
According to a recent YouGov survey, half of all current or potential gym members believe that sustainability is important when...

What is a Power Generating Exercise Bike? (for ...
You're probably already familiar with the saying, 'Don't reinvent the wheel.' It's an idiom that reminds us not to waste time trying to improve something that's already been done successfully....
What is a Power Generating Exercise Bike? (for gyms, homes, and offices)
You're probably already familiar with the saying, 'Don't reinvent the wheel.' It's an idiom that reminds us not to waste...

4 Ways to Keep Your Gym Members Coming Back Aft...
New Year, new me is probably THE biggest self-improvement cliche, but for good reason. The chance of a fresh start (especially after the festive period) is compelling, and there's nowhere...
4 Ways to Keep Your Gym Members Coming Back After Day 1
New Year, new me is probably THE biggest self-improvement cliche, but for good reason. The chance of a fresh start...